TITLES AND HEADLINES
IMPORTANCE OF HEAD AND TITLE. Headlines or titles, illustrations, and names of authors are the three things that first catch the eye of the reader as he turns over the pages of a newspaper or magazine. When the writer's name is unknown to him, onl... TYPES OF ARTICLES
METHODS OF TREATMENT. After choosing a subject and formulating his purpose, a writer is ready to consider methods of treatment. Again it is desirable to survey all the possibilities in order to choose the one method best adapted to his subject and... WANTED: A HOME ASSISTANT
(_Pictorial Review_) One illustration made by a staff artist, with the caption, "The New Home Assistant is Trained for Her Work." WANTED: A HOME ASSISTANT BUSINESS HOURS AND WAGES ARE HELPING WOMEN TO SOLVE THE SERVANT PROBLEM BY LOUISE F.... WHERE GIRLS LEARN TO WIELD SPADE AND HOE
To go to school in a potato patch; to say one's lessons to a farmer; to study in an orchard and do laboratory work in a greenhouse--this is the pleasant lot of the modern girl who goes to a school of horticulture instead of going to college, or perh... WRITING THE ARTICLE
VALUE OF A PLAN. Just as a builder would hesitate to erect a house without a carefully worked-out plan, so a writer should be loath to begin an article before he has outlined it fully. In planning a building, an architect considers how large a hou... YOUR PORTER
BY EDWARD HUNGERFORD He stands there at the door of his car, dusky, grinning, immaculate--awaiting your pleasure. He steps forward as you near him and, with a quick, intuitive movement born of long experience and careful training, inquires: "W...

HOW TO BEGIN CENTENNIAL OF THE FIRST STEAMSHIP TO CROSS THE ATLANTIC MARK TWAIN'S FIRST SWEETHEART, BECKY THATCHER, TELLS OF THEIR CHILDHOOD COURTSHIP THE BRENNAN MONORAIL CAR TITLES AND HEADLINES A COUNTY SERVICE STATION TYPES OF ARTICLES STYLE

WHERE GIRLS LEARN TO WIELD SPADE AND HOE ONE MAN'S WAY OF SERVING THE DIRECTTOCONSUMER MARKET SIX YEARS OF TEA ROOMS THE SINGULAR STORY OF THE MOSQUITO MAN BOYS IN SEARCH OF JOBS WANTED: A HOME ASSISTANT THE GENTLE ART OF BLOWING BOTTLES SALES WITHOUT SALESMANSHIP